Affiliate marketing, also known as performance marketing, is a way of advertising that benefits everyone. But how? With affiliate marketing, it takes three parties! The buyer, the advertiser and the seller!
In jip & jane language: The seller has made one or more products available to advertisers. The advertisers advertise the seller's products, the buyer comes through the advertiser to the seller's website and eventually buys the seller's product. The advertiser receives a percentage of the sold price of the product.
Just a win win situation for the seller, advertiser and the buyer. In Affiliate marketing there are many more opportunities available, think here of activities such as SEA, RTB and Retargeting fully executed by affiliates!
We have written a blog where we discuss affiliate marketing in a little more detail.