In times of crisis, it is extra important for entrepreneurs with a webshop or service to do well onlinefindablebe, make more sales and generate more leads. With the deployment ofaffiliate marketingis achievable, because this marketing technique is easy to deploy, you can reap the benefits.
But what is affiliate marketing?
Affiliate marketing is actually very simple. You put other websites to work promoting your product or service widely. All they charge you is a commission once they get you a conversion or lead.
So this way you can very easily put an entire army of websites to work highlighting your product or service.
The commission you attach to it is entirely up to you. What we often see is that parties pay out a certain percentage of the sales amount. This way, the commission is variable.
How does affiliate marketing work?
In an affiliate program, there are two parties. The publisher and the advertiser (that's you).
The advertiser sells a service or product over the Internet. He also provides materials for this purpose such as a banner or a product feed, for example.
The publisher (the affiliate) promotes the advertiser's product on his or her website using the promotional material provided. Think of a comparison website, so your products can also be listed here.
Of course, this is a small example since there are numerous ways to promote your products by using affiliate marketing.
How does the publisher get its commission?
As soon as the publisher posts your products on his or her website, a special link is provided that navigates to your website. Behind this link is a code that allows the affiliate system to recognize which publisher sent the visitor to your website.
As soon as this visitor comes to your website, a cookie is set. If the visitor buys something on your website within a certain period of time, the publisher will be paid a commission. Should this particular visitor unexpectedly cancel the order then you can also cancel the commission, as it will no longer be an issue.
So this way, you will only pay a commission at the time when it has also generated something for you.
So a real win-win situation!
The link between the advertiser and publisher
To make things easier between the two parties, there are affiliate service providers. They make sure that clicks and conversions are measured and payments are made to the publisher. Also, you can easily get in touch with publishers and they with you.
So our advice is definitely to engage these intermediary(s), as this makes it child's play to get started with affiliate marketing!
There are several affiliate service providers, we will name some of them:
