Within affiliate marketing, a product feed is an incredibly important element. A product feed allows a publisher to place all relevant information from the advertiser on his or her website.
What exactly is a product feed?
A product feed is an XML or CSV data file containing, for example, all the advertiser's products, such as prices, product name, available stock and much more. The publisher can load this on his or her website and thus always have the most recent information available. This is because the product feed, if properly created, is updated every day.
What can you do with a product feed?
As we mentioned earlier, as a publisher you can load the data in the product feed onto your own website. The affiliate service provider adds a special code to each link in the product feed. In this way, the service provider can recognize where the click comes from, and assign the commission to the right party.