Aside from the fact that people often don't know what search engine optimization is, they also don't know why it is so important. If their website can be visited online, it's a good thing, right?
Unfortunately, it's not that easy. After you put your website online, you are far from there. There are hundreds of other websites that may exist longer, contain better information or simply have more backlinks. In short, your website will not be found as quickly if you do not do your best to do so.
By actively engaging in search engine optimization, you ensure a constant flow of visitors and leads to your website. A website without visitors is quite useless.
The primary goal of search engine optimization is to rank higher in Google search results. The goal is to be found on keywords that really matter to you. How you can achieve this is described in our "How to be found online with your business" article!
To measure is to know
If you're doing search engine optimization, it's hugely important to measure exactly what's happening on your website. How many visitors are coming? Where do they come from and how long do they stay? This is important data that you need to improve your website where necessary. So make sure you install a tool like Google analytics on your website. It will give you the tools you need!
Long-term strategy
When you are engaged in search engine optimization (SEO), you are building a long-term strategy. This is because the results of SEO are not seen within a day, this takes a longer period of time. The advantage of SEO is that you will rank higher in the search engine because your website is more likely to be relevant to the searcher, not because you are investing a lot of money in ads. The big disadvantage of ads is that if you turn off the ads, no more visitors will come to your website.
In conclusion
Search engine optimization is therefore important to ensure that your website is found by your ideal client. To get the tools to optimize your website, it is helpful to use a tool such as Google Analytics for this purpose. Remember that SEO is a long-term strategy. The results may take a long time to come but they are not for nothing!