Search engines are designed to make it easier for you as a visitor to find what you are looking for. But how do you find the right one among those 1.24 billion Web sites? First, it is important that you write good content so that it exactly matches the visitor's search intent. Among other things, good content falls under search engine optimization. We're not going to talk about this right now. We're going to talk about another method of getting to the top of the search engine. Search engine advertising, also known as SEA.
One of Google's revenue models is ads. As a website owner or marketer, it is possible to place ads in the search engine. You can have these come up if the person uses certain keywords that you have specified in your ad campaign.
As you can see, it is indicated that this is an ad. It is shown on a CPC basis. This stands for cost per click. So this means you pay per click on the ad. To be on page 1, prices vary enormously. This is because there is enormous competition in certain industries. Nevertheless, in many cases advertising through search engines can be a very profitable method. However, it is very important here that you find a good partner who will continue to optimize your campaigns.
The disadvantage of advertising through the search engines is that as soon as you turn off the money tap, your ads will no longer be shown. Therefore, it is very important to work on your SEO as well. After all, this always works for you!
By using ads, it is possible to be at the top of Google today. However, it is necessary that the campaign is set up in such a way that it generates money. Pay attention to the steps you take and the keywords you want to be found on. Do you get stuck or do you want us to take a look with you? Let us know!
