Dwell time is a term you don't hear very often. Yet it is a very important one to keep in mind because it is a big factor in ranking factor is within the search engine.
What is dwell time?
Dwell time is actually very easy to describe as the time the visitor spends on your website before going back to the search results. The longer this is, the better. This is because it indicates to the search engine that your website matches the visitor's search intent.
Why increase dwell time?
As we mentioned earlier, it is extremely important to increase the dwell time. In doing so, you indicate to the search engine that your website matches the search intent of the visitor. Dwell time is also an important ranking factor for the search engine. The longer it is, the higher your website will rank on the search engine result page.
Increasing the dwell time
Now that it's clear that dwell time is very important for your page's ranking, it's also useful to know how to increase it.
- Make sure that the content you display on your website is of high quality and that it connects with your target audience. Dare to ask yourself whether what is on your website is clear to your visitor or only to you.
- Provide a proper internal link structure. Should you use subject jargon in content link to pages where you explain exactly what this term means.