The switch to Google Analytics 4 is just around the corner. Just what are the benefits? We'll tell you in this article.
The move to Google Analytics 4 (GA4) is an important step for businesses and organizations looking for a more sophisticated way to collect and analyze data about their users on the Web. The new version of Google Analytics offers a number of improvements and new features over older versions, making it the new standard for web analytics. In this article, we discuss the reasons why businesses should switch to Google Analytics 4.
Improved data collection
GA4 is designed to collect data in a much more efficient way than older versions of Google Analytics. Instead of collecting data via traditional "pageview" measurement, GA4 collects data via "events." This means companies can collect more specific data about how users interact with their website or app, such as clicking buttons, filling out forms and viewing specific pages. This gives companies a much deeper understanding of their users' behavior.
Support for anonymous users
Another important improvement in GA4 is the ability to collect data on users who are not logged in. This means that companies will also gain insight into the behavior of anonymous users and be better able to measure the effectiveness of their marketing campaigns.
Enhanced integration
GA4 offers enhanced integration with other Google products, including Google Ads and Google Tag Manager. This means businesses can more easily share data between different Google products and work more efficiently. In addition, the integration makes it easier to collect and analyze data on the performance of marketing campaigns.
Improved user interface
GA4 has a new user interface that is easier to use and understand than older versions of Google Analytics. Companies can more easily collect and analyze data and present the results to decision makers in a clear way.
In conclusion, moving to Google Analytics 4 offers companies many advantages over the older version