As a business owner, you would prefer to grab every lead and try to get them to convert. But to manually set up and send an email every time someone comes to your website is a hopeless task. This is where the human brain has come up with a great invention - marketing automations.
To give an example of marketing automation, imagine that visitors have a filled shopping cart and yet have left your shop afterwards. By sending a decisive e-mail, the purchase can still be completed! And there are many more great options to try out with marketing automation.
How does marketing automation work?
Marketing automation is software created so that the customer or lead is presented with the right information that you can use to convince them to complete an action. We also call this a customer journey. You guide the visitor through your journey with information about the services or products you offer. This allows you to turn your visitor into a paying customer!
Everyone has had a reminder e-mail when they have forgotten to checkout a purchase at an online store. You may have received a discount code or a promotion to convince you to buy. Marketing automation is therefore a useful tool, which has been proven to attract more customers.
So why marketing automation?
Now that you know what you can do with marketing automations, it's a pretty simple choice. All you have to do now is choose your automation, set it up and you're ready to go! Of course, we can always help you integrate or improve your automation. If so, feel free to contact us!