Often small business owners think that online marketing is only for large organizations. None of this is true at all! Using online marketing can also be just the step you need for your business to grow. The great advantage of online marketing is that it allows you to target your audience. This is a lot more difficult with an ad in the local newspaper!
Social media marketing
Advertising on social media can be enormously valuable, especially for smaller businesses. With ads on Facebook and Instagram, it is possible to show certain targeted ads. Think about:
- Gender: female
- Age: Between the ages of 18 - 25
- Location: Zoetermeer
- Interests: horses
- etc
This way you can show very specific ads to the customers who matter to you!
Search engine optimization (SEO)
That advertising can be interesting for your business is obvious. The annoying thing about advertising, however, is that as soon as the money is turned off, no more visitors come to your website. This is of course very annoying because you just need a constant flow of visitors to your website.
This is possible by employing search engine optimization. With search engine optimization you make sure that your website is technically in order so that the search engine understands it properly. It is also important that there is good information on the website so that your website perfectly matches the search intention of the visitor. Finally, it is also important that several relevant websites link to your website. This way the search engine knows that your website is relevant! The techniques I mentioned above are the three pillars of a well findable website. For clarity I mention them below:
- Technical SEO
- Content marketing
- Link Building
In content marketing, it is wise to do a keyword analysis. This is the basis of your content marketing plan. This will help you know what your ideal visitor is searching for and this is where you can then write the right information for them.