Your website is your online business card. Just like in real life, you want to show it to as many people as possible. To do that, you need to attract visitors to your website. You can do this by using search engine optimization and setting up your website to become a customer magnet. To make your website work optimally for you, it is important that you know exactly what is happening on your website. For this you can use Google Analytics
What is Google Analytics
Google Analytics is free software that Google has made available so that you can measure visitors to your website. For example, you can see which page is well visited, how long visitors are on the page and what medium they are coming from. In short, this is valuable information that you can use to optimize your website. Should it be the case that visitors leave a page immediately, it is either not clear enough what they can do on the page or it does not match what they were looking for.
Setting up Google Analytics
As I mentioned earlier, Google Analytics is free software. You can create an account for this at http://analytics.google.com/. Once you have created an account you can follow the steps and add so-called property. For this property a piece of code will become available. We call this a tracking script. Once this is placed on your website the visitors are measured.
The value of data
As I mentioned earlier, knowing what visitors do on your website is extremely valuable. This is the information you need to improve your website so you can attract more visitors to it. No website is perfect and every improvement takes your website to the next level. Get started with Google Analytics and improve your online visibility. If you don't understand it or have any questions about it, please contact us.
