The Google search console is still unknown territory for many website owners while it can be of enormous value for the choices you have to make for your website. The Google search console allows you to see a number of tremendously important elements:
- How often your website is shown in search results
- How often your website is clicked on in search results
- What keywords will your website be found on
- What is the average CTR (click through rate)
- What is the average position of your website in search results
- How many pages are indexed and are they having problems with this?
In short, you can get an enormous amount of information from this software that can be of value to your online marketing strategy.
Add sitemap
Within the Google Search Console, it is possible to load a sitemap . A sitemap is nothing less than an XML list of pages on which you want to be found. So this list is actually a blueprint of your website and gives the search engines a better indication of exactly how your website is put together.
Manually indexing pages
When you post a new blog article on your website you naturally want it to show up in search results as quickly as possible. If you have to wait for Google, this can always take a while unless you have a reputation with Google for posting quality content often. You can manually request Google to index a page. The new article will usually be findable in search results within half an hour. Of course, you can also use this if you have modified a text and want it re-indexed.
View links
Backlinks and internal links are hugely important for your website. Internal links allow your visitor and the search engine to better navigate the website. Backlinks will help you get higher rankings in the search results. Within Google Search Console you can view the links and see where they come from, where they are linked to the most and which websites refer to your website the most. This can be relevant because it also allows you to see wrong websites and ensure that this link is removed. A wrong link can damage your positions.