Pillow Buddies is a web shop that specializes in making personalized products. These range from photo cushions to key chains. Personalized garden posters have also recently been added to their assortment. A very nice and diverse range of products!
They asked us to look at the current ad structure within Google Ads. After an analysis, we had identified the necessary adjustments and were able to apply them. Outdated bidding strategies were still being used, so we were able to make the first optimizations.
Everything within the online marketing spectrum can be measured. Not for nothing is the term, measuring is knowing, used so often in our field. Our adjustments have already resulted in a 31.5% increase in conversion rate. And that in 1 month. So that's going in the right direction!
As the new bidding strategies gather more data, the campaign will also start running more and more effectively. Of course, we keep a close eye on everything and adjust these campaigns where necessary. The budgeted budgets will always remain within the set limits and we optimize the campaigns on a weekly basis.
Recently, we also provided Pillow Buddies with a affiliate marketing strategy deployed. This is another very effective campaign that has already seen good results in a fairly short period of time.
We are happy with it and thankfully so is the customer!